Sending rules

Pitchly sends from your own inbox, so your reputation and every other user's depend on everyone sending responsibly. These rules are short on purpose. Breaking them can lead to a warning and, if it continues, a suspension.

1.Only contact businesses you found yourself

• No purchased, rented, scraped-in-bulk or shared lists. Bring websites and addresses you found and chose.
• Contact businesses about something relevant to them. Mass, untargeted sending isn't allowed.
• Record where each contact came from (the "lawful basis / source" field) when the law where they are asks for it.

2.Honour every opt-out, immediately

• Every email carries an unsubscribe link and an opt-out line. Never remove or hide them.
• Don't re-add anyone who opted out, under a different list, client or inbox.
• If someone asks you to delete their data, use "Delete everything about this contact" in Settings.

3.Be honest

• Subject lines must describe the email accurately. No fake "Re:" or "Fwd:", no false urgency.
• Say who you are. Don't impersonate another person, company or the recipient's customer.
• Include a real postal address where you (or the client you send for) can be reached.

4.Respect stricter countries

Pitchly warns you when a recipient looks like they are in the EU, the UK, Canada or Australia, where cold email needs a lawful basis or consent. The warning is a reminder, not legal advice: you are responsible for following the law where your recipients are.

5.Keep your sending healthy

We watch bounce and unsubscribe rates. If, over the last 7 days, more than 5% of your emails bounce or more than 2% of recipients unsubscribe, you'll see a warning in the app. Your account is never suspended without a warning first, unless sending would cause serious harm (for example a spam attack).

Separately, to protect your inbox, Pitchly pauses sending from an inbox by itself when its provider rejects mail as spam or when more than 3% of its recent emails bounce. You'll see why in Inboxes and can resume once it's fixed.

6.Not allowed at all

• Illegal products or services, adult content, gambling, weapons, debt or crypto schemes, or anything deceptive.
• Phishing, malware, or emails pretending to be from a bank, government or delivery company.

Warnings, suspension and appeals

If something looks wrong you'll get a warning in the app first, with the reason. If a problem continues or is serious, an admin may suspend writing and sending on your account; you'll see why. To appeal, email support@pitchly.app and a person at [Company name] will review it.